For the small business owner, budgets are tight. However, it is imperative that the new enterprise get the word out about their service, products, and availability. Seldom is there any room to hire a slick advertising company. While it may mean a little extra investment in time, it will be worth the effort to take advantage of some of the free services.
Search Engines
Google – This is a result of a Google search where your listing will appear in Google My Business. It will reflect your location, hours of operation and directions. You need to claim the listing and then you can customize it with additional content. With downloading photos and other pertinent data, you can appear as sophisticated as your big-time competitors.
Bing – You may as well cover as many search engines as possible. Claim your spot on Bing Places for Business. This is Bing’s version of Google My Business. In fact, once you have a Google listing, you can simply import it into Bing.
Others – You can also list on Apple Maps. While DuckDuckGo does not offer a business listing, it does draw on Apple Maps, so you can get hits that way too.
Social Media
Facebook – Establish a Page. Then you can post frequently especially if something new is happening. Facebook offers “call to action” buttons that can help. If you want to invest some money, you can take out one of their ads.
Instagram – This is not ideal for directing hits to your site, but it is perfect for visuals. Post photos and videos. If you are selling custom products like furniture, clothing, or food, it is likely that a lot of people will seek you out. Obviously the shots need to be good quality.
Twitter – This is popular for freelancers and consultants.
YouTube – If you are a good on-screen personality, you can get a lot of action from how-to presentations or discussions when you declare yourself an influencer.
There are other sites like Pinterest, LinkedIn, and Reddit. See what best fits your personality and product line. Start with one media site and set up some regular posts to get your business name out there. Then you can expand to others if you want.
Blogs
Make the most of your website by posting short articles or stories. Your blog will have the greatest value to attract customers if you use search engine optimization (SEO). This takes a bit of practice, but basically it is using keywords (words that will most likely send a user to your site) and coding them properly. When a user searches, he or she will find your article, leading to a hit on your site and a potential buyer. Trade some value by becoming a guest blogger on another site and inviting them to guest blog on yours.
WordPress is the primary vehicle to get to your SEO coding goal. Yoast SEO plugin will give you some instructions.
Ask other business owners how they manage their accounts and see if you can pick up some tips and tricks. Other good sources are your legal and accounting advisors to see if they have worked with other small businesses in similar circumstances. Learn as much as you can and then take the plunge.
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- The Capex Team