As a small business owner or entrepreneur, you have your hands full with accounting, administration and general issues. You keep hearing that you need to expand marketing but you find it hard to allocate the time or financial resources. Here are some things to consider that are free or very low cost.
Google Tools
Google offers you a number of free programs that can help you get more viewers to your site. Analytics gives you data on how users are accessing your pages and where the viewers are coming from. This gives you a perspective from which you can adjust any pages and post blogs.
Trends gives you a heads up on current subject matter and catchphrases so that you can incorporate them into your posts. The theory is that it will give your business attention in the midst of the active buzz.
My Business is another tool that provides visibility and easy access to your hours, maps, and AdWords.
Social Media
This can be a two-edged sword. Use it judiciously. It is important to keep up Instagram and Twitter posts, but being too clever can explode back into silly memes. It is still important to keep the posts going so that you are kept in the forefront of your customers.
Although it seems somewhat “old school,” it is still an effective tool especially in announcing special pricing or promotions. There are some inexpensive tools like MailChimp that helps with automation and response data to help you adjust your program.
Blog
Not just hawking your wares, like an ad, but providing valuable information like comparisons of product types (i.e. latex paint versus oil based, etc.) will increase readership. Regular posts are seen by the public as reliable. If writing is not in the skill set of your company, there are a number of freelancers who will be happy to help.
Logo
If you are trying to develop a unique logo or your current one needs some updating, look at Spaces. This is a free program that helps you design your own branding from hundreds of fonts, frames and icons.
Video Ads
As long as it is a short and concise ad, consumers seem to respond favorably when it comes time to purchase. Using an app like VideoBoost and a good camera that will produce an HD image, you can come up with some effective material.
Advisors
Don’t overlook the human element in all of this. Engage your customers in friendly conversation and see if you can find out what attracted them to your site, store or service. Check out your competitors and see what their marketing efforts look like. Remember to look at those competitors who are not as successful as you to find out what doesn’t work. Find a friend or relative who is in the demographic you are trying to attract and see what they say about how they shop and their preferences in marketing.
There are a lot of free or low cost alternatives that can move your business from scraping by to booming.
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- The Capex Team