After a long and dreary winter, spring comes along and you feel invigorated.  You probably spend more time outdoors puttering in the yard, or putting on the golf course.  As a small business owner, this is also a good time to assess your business and give it some sprucing up.

Electronic Presence

This is a good time to freshen your website.  Replace photos and have some new copy written; use a different font or color combination.  Be sure everything is in working order and your potential customers are not receiving messages like “Page Not Found”. 

If you are not on social media accounts, you should be.  Especially if you have introduced new products or service, it is a good time to post photos.  Even if nothing has changed, post something positive about your customer service; show smiling faces and a relaxed atmosphere.

How long has it been since you looked at your email list.  It may need some culling.  Offer discounts or specials for loyal clients.  Make your company sound exciting and fresh.

Goals and Plans

Take a look at your business plan.  In fact, if you have it, dust off the original plan you started with.  It is likely things have changed over a year or few but remembering why you started your business and what made you happy can go a long way toward looking at the future.  Revisit your long-term goals. 

Budgets are never fun to do, but think about a zero budget, where you start from scratch.  It will help you decide where your priorities lie and where you can trim some expenses.  It might mean rearranging staff or prompt you into letting underperformers find new employment.

Analyses

Many companies use Google Analytics or similar programs.  This might be the time to see how your customers are finding you and where they are searching on your website.  It can spawn ideas for improvements or new product lines.

Find out how satisfied your customers are with a survey.  If you tag on an incentive, like a percentage discount with their next order, you are more likely to engage their interest and actually receive a response.

Speak with your employees and really listen to what they are saying.  You could learn some very interesting things.

Consult with your accountant, attorney, mentor, and other business advisors.  They can be valuable partners in your search for information about how to improve your company, its worth, and your dreams.

If you're looking for an accountant in Brampton or Mississauga, Contact our team at CapexCPA today for more information.

Contact your Accountants today click on this link —> https://capexcpa.com/contact

- The Capex Team